The Ad Program is a monthly, full-color, advertising circular promoting national brand OTC/HBA, and Leader^® and Medicine Shoppe Brand products. It is designed to enhance community awareness, increase customer traffic and help move product from store shelves.

The Ad Program benefits pharmacies by:

• Providing cost-effective print advertising with free in-store flyers (500 circulars or 300 bag stuffers)
• Offering an attractive point-of-purchase ad kit including window signs, shelf talkers and price stickers
• Allowing 90-days dating for pharmacies enrolled to receive the suggested order quantity (SOQ) each month
• Passing on manufacturer discounts on most products featured in the ad

The Bag Stuffer Program is a monthly, in-store, two-color flier that promotes Leader^® brand products as well as leading national brand OTC/HBA products. Designed for stores with smaller front-ends, the monthly Bag Stuffer Program offers all the benefits of the Leader^® Ad Program with a lower auto-ship quantity and Bag Stuffer fliers instead of circulars. The Bag Stuffer fliers can be distributed at point-of-sale destinations and the pharmacy counter to increase traffic and drive sales.

The Bag Stuffer Program benefits pharmacies by:

• Increasing their profitability through increased customer purchases
• Building customer loyalty by offering special pricing on best-selling Leader^® brand and national-brand products
• Providing a cost-effective monthly advertising opportunity, including point of sale sign materials

With the Health Focus Auto-Ship Display Program, participating pharmacies automatically receive manufacturer displays each month of top-selling OTC products. Timed to coincide with national health focus observances, the program generates additional sales and profits.

The Auto Ship Display Program benefits pharmacies by:

• Allowing extended dating for 30 days
• Providing 10 to 20 percent additional savings off the everyday open stock store cost
• Helping them capitalize on seasonal opportunities with the convenience of auto ship

The Consumer Health Front-End Solutions website is a one-stop resource for front-end product and program information. By keeping up-to-date on product launches and promotions stores are better able to increase front-end profitability.

The Consumer Health Front-End Solutions website includes:

• Manufacturer updates and new item information; product recalls; UPC and CIN changes; and front-end product promotions
• Private label information including item lists, best selling items, and marketing support
• Special offers and program enrollment information
• OTC planograms and seasonal end caps
• Seasonal catalogs
• Specialty Care Center information
• News articles that impact front-end products
• Best practices and success stories
• Suggested retail pricing
• Information about drop-ship supplier offerings

First Placement provides the timely delivery of the newest Leader and Medicine Shoppe brand products, as well as national brand OTC/HBA products. With First Placement, pharmacies will always have the hottest products on its shelves ready to sell to customers — automatically!

First Placement benefits pharmacies by:

• Taking the guesswork out of front-end new item management, ensuring newly advertised products are available for customers
• Keeping them informed of newly launched items through informational materials, including sell sheets and brochures
• Providing shelf stickers to help with merchandising and product reorder

The only difference between Leader^® brand private-label products and their comparable brand-name products is that pharmacies can realize greater profits with the Leader^® brand products.

With marketing support and regular promotions, the pharmacy realizes exceptional retail margins while providing outstanding values for its customers.

Leader^® Brand includes:

Extensive advertising and merchandising tools

• Quarterly promotional calendar to help the pharmacy plan upcoming promotions
• Seasonal endcaps
• 100 percent satisfaction guaranteed

The Leader^® Brand program benefits pharmacies by:

Increasing profitability

• Providing between 40 and 50 percent average gross margins
• Offering high-turn items with a health and wellness focus
• Offering additional savings on advertised products

Building customer traffic and loyalty

• Providing up to 30 percent savings for pharmacy customers
• Quality, satisfaction guaranteed products in attractive packaging
• Providing products approved for state Medicaid programs

Ensuring product quality

• Providing the same active ingredients as comparable national-brand products

With the Leader^® Special of the Month program, stores automatically receive high-volume, fast-moving Leader^® brand products that deliver value to customers and profits to pharmacies!

Leader^® Special of the Month benefits pharmacies by:

• Providing outstanding consumer value, in buy-one-get-one free or bonus-pack promotions
• Coordinated with the Ad Program to increase overall front-end sales

The Front End Product Management program provides resources to maximize the productivity and profitability of a pharmacy’s front end, including a customized store plan for developing a merchandise mix best suited to store size and demographics.

Front End Product Management includes:

• An easy-to-use monthly packet for streamlining front-end management
  Planograms for core categories and end caps
• Regular summaries of retail price changes
• New item reviews, signs and shelf labels
• Compare and Save signs
• Category highlights, trends and strategies
• Never Out list of key items
• Optional: Quarterly point of sale (POS) performance reports

Front End Product Management benefits pharmacies by:

• Refining category offerings and allocating shelf space to increase profits and inventory turns
• Making the store more enticing and easy to shop
• Increasing customer satisfaction
• Providing comprehensive, multi-tier retail pricing strategies

The full-color Completely Up Front Monthly Planner focuses on front-end sales and profitability and helps pharmacies recognize profit opportunities.

The Completely Up Front Monthly Planner includes:

• Merchandising tips and category reviews
• New items/product updates
• Promotions and specials including savings on hundreds of items
• Window cling promotions
• Shelf talkers